Themed roundup: Orange
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Rule of thumb for product communication: avoid use comparative descriptors.
“faster, better, more, easier, simpler, etc.” are for the most part, banned from our product messaging (I’m sure some instances manage to sneak in)
Instead, describe capabilities and benefits
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For example, adding a “No payment required now” Text View above your purchase button increases conversions every single time.
We have no idea why, but it works.
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Perplexity Strategist Program 2025
Lead growth and marketing on campus.
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Bring up my old “Project Management” work to the surface
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