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They’re probably recommending you do Search campaigns to steal competitor’s traffic.
You can basically bid for your competitor’s name. It works very well when their users are disapointed or don’t exactly find what they need.
You better make a dedicated LP per competitor too.
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I’ve noticed that many marketing teams in web3 have content calendars but don’t have a buyers journey mapped out.
What is a buyer’s journey?
A buyer journey is a visual guide that maps your customer’s experience with your product.
This unlocks key insights for founding teams:
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Added different Superluminova options with photoluminescent particle texture to the Bauhaus Clock.
Looks extra gorgeous on XDR displays.
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Lived to see the day: GPT4-level LLM runs on my Mac (~9 tok / sec, Mac M2 max 32 gb +
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A marketing and design agency in the NYC area. Focused on end-to-end design from web design, to specialized SEO to marketing collateral.