Anthropic paid me $500k for marketing consulting.
It was one of the toughest projects of my life.
Here’s what I told them:
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Content scanning patterns on the web
Nice visual summary of common scanning patterns that are important to consider if you’re optimizing layouts for better user engagement
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“but I don’t have money for ads”
– Create a Dream 100 list
– DM something useful (done with your software)
– Give them access and try to get pre-sales
The problem is people are lazy and would rather copy paste the same message and say DMs don’t work.
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People don’t have short attention span:
– They play 12-hour gaming sessions
– They binge 20-episode Netflix series
They have short consideration spans. They must be hooked quickly.
Here’s how to write headers that convert like crazy:
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Incase you’ve missed it, I have added a text button version of this design and published in Figma Community. Link in thread
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A marketing and design agency in the NYC area. Focused on end-to-end design from web design, to specialized SEO to marketing collateral.