Apparently an anonymous Theranos employee discussed the whole fraud (without naming the company) on a popular subreddit years before the WSJ broke the story
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2. Building your content funnel to acquire customers
Plan how you will capture top-funnel traffic on LinkedIn and expose this traffic to your bottom-funnel content.
The ultimate goal is to acquire more customers, and your funnel needs to align with this outcome.
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Anthropic paid me $500k for marketing consulting.
It was one of the toughest projects of my life.
Here’s what I told them:
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