Post by @simonponders

I’ve noticed that many marketing teams in web3 have content calendars but don’t have a buyers journey mapped out.

What is a buyer’s journey?

A buyer journey is a visual guide that maps your customer’s experience with your product.

This unlocks key insights for founding teams:

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You see the length of this prompt?

This is what you should have in your instruct dataset if you want to compete with the big players.

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