This is a game-changer announcement by Apple around cryptography. It is the “HTTPS moment for AI” in some ways..
Here is what this means: your private confidential data can be pooled with other data sources and used to securely improve your UX and that of the wider community
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I look at a LOT of websites for inspiration
And there’s an opportunity that almost everyone misses
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Costs to operate Google’s search business which brings in >$150B in revenue:
• People & infra for search: ~$8.4B/yr
• People & infra for ads: ~$11.1B/yr
• Default payments to Apple & others: ~$26B/yr
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Even though we’re living in the AI era, I can’t get why Sci-fi HUD projects haven’t gone mainstream yet. They totally feel like a little peek into the future!
Super hyped for this project!
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Rule of thumb for product communication: avoid use comparative descriptors.
“faster, better, more, easier, simpler, etc.” are for the most part, banned from our product messaging (I’m sure some instances manage to sneak in)
Instead, describe capabilities and benefits
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Said it before, I’ll say it again:
Your database should not be exposed to the internet
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